The Best Buy Award was awarded following an independent market research study conducted by ICERTIAS among 1,200 consumers in Cyprus.

During the research, participants were asked the following question:

“Which retail chain for consumer electronics and audio equipment, such as televisions, mobile phones, laptops, and computer equipment, based on your own experience and/or the experience of people around you in Cyprus, offers the best value for money, that is, the best price-to-quality ratio, on the Cypriot market?”

STEPHANIS was the most frequently cited answer, placing first in the researched category for the 2026/2027 certification period.

Full research methodology and certification details are available at: bestbuyaward.org/cyp-15b6c

ICERTIAS (International Certification Association) is an internationally recognized and politically independent market research and certification organization headquartered in Zürich, Switzerland.

Founded in 2011, ICERTIAS operates in more than 40 countries across five continents and conducts independent consumer market research using internationally recognized methodologies.

The Best Buy Award recognizes brands that consumers perceive as offering the best value for money (price-quality ratio) within their respective market category.